Last edited by Zule
Friday, July 31, 2020 | History

6 edition of Jackpot! Harrah"s Winning Secrets for Customer Loyalty found in the catalog.

Jackpot! Harrah"s Winning Secrets for Customer Loyalty

by Robert L. Shook

  • 58 Want to read
  • 0 Currently reading

Published by Wiley .
Written in English


The Physical Object
Number of Pages352
ID Numbers
Open LibraryOL7614229M
ISBN 100471263230
ISBN 109780471263234

Jackpot: Harrah's winning secrets for customer loyalty by Robert L Shook (Book). The Book of Odds: Winning the Lottery, Finding True Love, Losing Your Teeth and Other Chances (Plume) Robert L. Shook $ - $ Harrah's Winning Secrets for Customer Loyalty. Robert L. Shook $ Ways to Score Points With Your Boss. Robert L. Shook $ - $

  Harrah’s Winning Secrets for Customer Loyalty (Hoboken, NJ: John Wiley & Sons, ), – Decision Support Systems A decision support system (DSS) Interactive system that extracts, integrates, and displays data from multiple sources to help managers make nonroutine decisions. is an interactive system that collects, displays, and integrates data from multiple sources to help managers . 23rd February Book Review Source: The Press of Atlantic City Book reveals secrets of Harrah’s success The title is "Jackpot! Harrah's Winning Secrets for Customer Loyalty," by Robert L. Shook. 23rd February New Jersey Source: The Press of Atlantic City - Joe Weinert.

That loyalty to Harrah’s, which now operates 26 casinos in 13 states, has enabled the gaming company to record 16 straight quarters of same-store revenue growth.   While some people play slots for entertainment, the gambling interests have developed detailed profiles of good customers and routinely use "Pavlovian marketing" ("Jackpot! Harrah's Winning Secrets for Customer Loyalty," , Page ) to induce targeted people to gamble or, according to the book: "We can change their behavior" to become.


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Jackpot! Harrah"s Winning Secrets for Customer Loyalty by Robert L. Shook Download PDF EPUB FB2

Jackpot. Harrah's Winning Secrets for Customer Loyalty Hardcover – Decem /5(6). Business book veteran Shook (coauthor, Longaberger) examines gaming behemoth Harrah's to find out. Based in "clean" Reno (as opposed to "dirty" Las Vegas), Bill Harrah began in the mids. Rent or Buy Jackpot!: Harrah's Winning Secrets for Customer Loyalty - by Shook, Robert L.

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[Robert L Shook] -- The inside story of the gaming company that hit the jackpot playing by its own rules. Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's. Buy Jackpot!: Harrah's Winning Secrets for Customer Loyalty by Robert L Shook online at Alibris.

We have new and used copies available, in 0 edition - starting at. Shop : Robert L Shook. Jackpot. Harrah's Winning Secrets for Customer Loyalty by Robert L. Shook. Book Detail: Category: Book Binding: Hardcover Author: Robert L.

Shook Number of Pages: Price: $ Lowest Price: $ Total Offers: 33 Rating: Total Reviews: 5. Jackpot. Harrah's Winning Secrets for Customer Loyalty is the best ebook you need.

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Shook (Author) The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook. Buy Jackpot!: Harrah's Winning Secrets for Customer Loyalty by Shook, Robert L., Shook (ISBN: ) from Amazon's Book Store.

Everyday low /5(3). It shows how Harrah's differentiated itself from other casinos by developing customer loyalty instead of themed casinos.

This is the story about when the citizens of New Orleans attempted to legalize a land-based casino by fighting to obtain the license against heavy odds.

Casinos Profiles (Indian casinos). Jackpot: Harrah's Winning Secrets for Customer Loyalty Jackpot: Harrah's Winning Secrets for Customer Loyalty.

Hoboken, NJ: John Wiley & Sons, Inc. Harrah's Winning Secrets Discover the force behind the dramatic growth of the US's leading gaming company. The title of this book neatly sums it up. It examines just how one casino, in the fiercely competitive gambling industry, sets itself apart from the crowd.

Welcome to Caesars Rewards, the casino industry's most popular loyalty program. Please sign in below. Book A Room Select Destination. My Dates Are Flexible From the mysterious Suitcase Man to the alleged Megabucks Curse, we run down the stories of the biggest—and wildest—jackpot and casino wins in modern history.

Harrah's sends nearly 8 million e-mails collectively to its loyalty members in a month. Harrah's average response rate for direct mail is in the high single digits. Jackpot. Harrah's Winning Secrets for Customer Loyalty The inside story of the gaming company that hit the jackpot playing by its own rules Robert L.

Shook, a New York Times bestselling author. Harrah’s Winning Secrets for Customer Loyalty (Hoboken, NJ: John Wiley & Sons, ), xi. The Strip is a smorgasbord of attractions.

At the luxurious Mirage, you can witness the eruption of a seventy-foot volcano every quarter hour. The five-star Bellagio resort boasts a $ million art collection (including Picassos and Van Goghs).

Jackpot!: Harrah's Winning Secrets for Customer Loyalty avg rating — 15 ratings — published — 4 editions/5(58). Headquarters Las VegasCore Business Gambling, entertainment Financials revenues: $3 billionEmploy URL Harrah’s had a winning hand Harrah’s.

Harrah’s Winning Secrets for Customer Loyalty (Hoboken, NJ: John Wiley & Sons, ), – Previous: Data versus Information Next: Types of Information Systems.

Harrah's Winning Secrets for Customer Loyalty, Pg. "We have a lot of transaction data on our customer. We know how often they come, what they like to play, if they stay at our hotel, and so on.

In his book Jackpot! Harrah’s Winning Secrets for Customer Loyalty (), Robert L. Shook describes the impact that high-rollers can have on casinos. “It was Saturday night and the Harrah’s casino in Lake Tahoe was packed.

$27, jackpot won by Big Daddy Hoffman at Harrah's Cherokee Casino in North Carolina on a $ slot machine and I only put $ in the machine. This was a 2 coin $ Triple Star slot machine.Caesars’s IT group, for example, developed the Player Contact System (Dunn, ; Dunn, ).

to help its casino salespeople connect to top customers on a more personal basis. Harrah’s Winning Secrets for Customer Loyalty (Hoboken, NJ: John Wiley & Sons, ), Share This Book. Powered by Pressbooks. Guides and Tutorials.